Colors crosses 500-mn mark on the back of the premiere of ‘R Rajkumar’ that fetched 11.5 million TVT in Week 7 of TAM 2014
BestMediaInfo Bureau | Delhi | February 20, 2014
As Colors returned to No. 2 position and crossed the 500-million mark in Week 7 of TAM 2014, Star Plus stayed far ahead of its competition by maintaining its GTVM above the 700-million mark for the second consecutive week. Colors witnessed a huge surge in its viewership by 80 million, which was majorly contributed by the premiere of Hindi feature film ‘R Rajkumar’. The movie fetched 11.5 million TVTs.
According to data sourced from TAM subscribers for Week 7 of TAM 2014 (February 9 – February 15) for CS 4+, HSM markets, Zee TV slipped to No. 3 position followed by Life OK at No. 4, SAB TV at No. 5 and Sony at No. 6.
Star Plus’ dream run with six days’ fiction programming has continued for two weeks in a row. The channel clocked a viewership of 702 million GTVM with a relative share of 27.39% (last week 728million TVT with 28.72% relative share).
Colors, which returned to No. 2 position, saw its GTVM cross the 500-million mark. It had a gross viewership of 504 million TVT with a relative share of 19.66% (last week 424 million TVT with 16.73% relative share).
Zee TV slipped to No. 3 position with 457 GTVM in week 7. The channel lost maximum 38 million TVTs this week. It had a relative share of 17.83% (last week 495million with 19.53% relative share).
Life OK too witnessed a drop in its viewership and recorded a Gross TVT of 328 million against last week’s 344 million. The relative share of the channel was 12.80% in Week 7 of TAM 2014 against 13.57% in the previous week.
SAB TV fetched 297 million TVT with 11.59% relative share (last week 292million TVT and11.52% relative share).
Sony added 23 million to its gross viewership this week. The channel recorded Gross TVM of 275 million. It had a relative share of 10.73% relative share (last week 252million TVTs with 9.94% of relative share).
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)