Game4u launches operations in Singapore and Malaysia

The move makes Game4u India's first gaming e-retail brand to enter the global games market

BestMediaInfo Bureau | Mumbai | February 18, 2014

Game4u, the specialist retailer of videogame products from Milestone Interactive Group, has announced the launch of its operations in Singapore and Malaysia. This expansion into the South-east Asia market is a strategic move for Game4u to achieve its vision of becoming a global online retailer of videogames. With this venture, Game4u becomes India's first videogame retail brand to tap the $18-billion (Source: Euromonitor) gaming industry within the Asia Pacific region.

Game4u will provide more than 700 PC and Mac games from over 30 renowned publishers such as Aspyr Media, Deep Silver, Electronic Arts, Focus Home Interactive, Kalypso Media, Namco Bandai Games, Square-Enix, Take2 Interactive, Warner Bros Interactive Entertainment and many more via its download-to-own service to consumers in both the countries. Gamers can log onto the Game4u website to purchase games in their local currency in a few simple steps, thus making it quick-to-play. Additionally, they can look to enjoy exclusive features and promotions such as Gift a game, deals4u, pre-orders, Games under $10, Games under $20, etc.

“Our goal is to be the top global games destination that offers the best-in-class products and services and provides a delightful consumer experience,” said Jayont R Sharma, Chairman and CEO, Milestone Interactive Group. “PC gaming is popular in South-east Asia and we have taken a big step towards achieving our vision by being the first Indian gaming e-retailer to set a digital download store in the region.”

“We plan to continue adding features and product categories and will also introduce our coveted loyalty programme, Team Elite, to gamers in Singapore and Malaysia very soon,” he added.

Singapore and Malaysia are key markets for Game4u and the company expects to grow in excess of 100 per cent year on year with a double-digit market share within the next three quarters leading to revenues in excess of US$4 million over the next three years. The company is also planning to expand in the region within the year and aims to set up operations in countries such as Thailand, Philippines, Vietnam and Indonesia.

Game4u will provide variety of games and gaming accessories priced from $4.99 to $69.99, across categories and genres, and consumers can pay via popular credit cards such as Visa, MasterCard, American Express, Discover card and PayPal with a host of local options coming soon.

Milestone Interactive Group, headquartered in Mumbai, was founded in 1997 with a vision to create a multi-faceted business, catering to both Indian and international gaming markets. Milestone's divisions include Game4u, Publishing and Digital Services (P&DS), as well as a global digital content delivery service for PC and Mac games direct to your hard drive, and game distribution.

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