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Black Swan wins creative mandate for South Indian Bank

The Kerala-based advertising agency operates from Thrissur

Black Swan wins creative mandate for South Indian Bank

The Kerala-based advertising agency operates from Thrissur

BestMediaInfo Bureau | Delhi | February 13, 2014

black-swan-logo

The Kerala-based Black Swan India has won the creative duties of South Indian Bank. Black Swan is a relatively new communications agency offering strategy and creative solutions to a varied clientele. South Indian Bank is a leading scheduled commercial bank with 800 branches across India.

VA Joseph, MD and CEO, South Indian Bank, said, “Black Swan India understands what South Indian Bank stands for and creates communication solutions based on meaningful insights on regional markets.”

Abraham Thariyan, Executive Director of the bank, said, “As the brand SIB is gearing for the next level of growth, we feel that focused communication is the need of the hour, hence the appointment of specialised communication service providers.”

Raman P Namboothiri, Founder & MD of Black Swan India, said, “South Indian Bank is a brand with a great vision. They have clearly defined their communication goals and it is always exciting to work with a brand that values advertising.”

Black Swan India operates from Thrissur, the hometown of South Indian Bank.

South Indian superstar Mammootty is the brand ambassador of the bank. The TV commercials featuring the actor have created good brand equity for the bank.

Apart from South Indian Bank, the major accounts of Black Swan are Madhyamam Daily, MediaOne Channel, Salim Associates Builders & Developers, Best FM (Asianet Radio), Impex, Allieds Lifestyle, E-Power Industries, Rapol Saniplast, to name a few.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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