SeventyNine and NetworkPlay will now work as independent brands along with SVG Media’s other leading ad-tech platforms Tyroo, DGM and PrecisionMatch
BestMediaInfo Bureau | Delhi | December 4, 2014
SVG Media, a digital media network, has acquired India and South East Asia’s leading mobile video technology platform SeventyNine and performance display platform NetworkPlay from Gurner+Jahr (a unit of Bertelsmann Group). Post the acquisition, the media network has become the largest advertising technology company in India, with over 8% market share of digital media. Furthermore, it is now reaching over 100 million internet users on mobile and PC.
SeventyNine and NetworkPlay will now work as independent brands along with SVG Media’s other leading ad-tech platforms Tyroo, DGM and PrecisionMatch.
Manish Vij, Founder & CEO, and Harish Bahl, Co-founder & Chairman, SVG Media, said, “It has been our dream to build a platform of this scale to help our advertisers meet their performance marketing objectives, and give best monetisation for our publishers for their mobile / PC assets. We are doing this by the affiliate marketplace, video and data products. SeventyNine’s patent pending technology is one of first few mobile video platforms that delivers performance to advertisers.”
SeventyNine’s previous Co-founders, Chirag Shah and Deven Dharamdasani, will lead the business post acquisition. “We are very excited to be back and working with the same team at SeventyNine, and are very confident of making it the largest mobile video advertising technology platform in Asia,” they said.
Along with its leadership in India, SVG Media operates in over seven countries, and is on its way to becoming the largest advertising technology platform in Asia.