The day-long game has been conceptualised by BC Web Wise, and asks followers to tweet to move the virtual shopping cart up the game board and unlock offers on the way
BestMediaInfo Bureau | Mumbai | December 5, 2014
HyperCity has planned a day-long activity today to engage with its 11,000+ fans on Twitter. The initiative ‘#HyperShopSeedi’ has been conceptualised by digital agency, BC Web Wise, and is a rehashed version of the popular snakes and ladders game.
Commenting on the initiative, Nicole Braganza, Associate Creative Director at BC Web Wise said, "Who doesn't love a good bargain? ‘#HyperShopSeedi’ is an exciting Twitter game-based approach to engage with our audience and get them to literally earn ‘Hypercity offers’ through their participation. We're excited to see the response."
In the twitter-based game, followers tweet to move the virtual shopping cart up the game board and unlock offers on the way. An hourly activity, every box is marked with a milestone number of tweets, reaching which would enable all those who tweeted with the hash tag, eligible for offers on specific products. Every time the cart hits the ‘Hyper Hour’ milestone, any one of the tweeples would also be eligible for a surprise. To hint at the products on offer, a new question would appear every hour. For example, for Beanbags the followers would be encouraged to tweet the silliest ways to avoid things when they are lazy using the hash tag, and so on. There would be a dedicated team in the agency to ensure that every consumer is sent the redeemable coupon code promptly.
Agency: BC Web Wise
Creative Director: Nicole Braganza
Concept & Copy: Pooja Gururaj
Design: Mangesh Bhayde
Account Planning: Sanaya Chikhliwala
Account Director: Shayesta Shahazabeen