Dynel ropes in Bang in the Middle as its communication partner

A homegrown brand of LED lights, Dynel is aggressively planning to build its franchise in India

BestMediaInfo Bureau | Delhi | December 16, 2014

Dynel, a homegrown brand of LED lights is aggressively planning to build its franchise in India and has roped in Bang in the Middle as its communication partner. Dynel will launch a range of differentiated LED lamps across a spectrum of residential and commercial applications. These lamps are extensively tested for Indian conditions and will offer a premium experience to customers.

The mandate was awarded to Bang in the Middle following a review with handpicked agencies. The Gurgaon-based agency will handle integrated duties across digital and traditional mediums.

Prithvideep Singh, Brand Lead, Dynel, said, “We have spent a long time perfecting the technology for Indian conditions and our range of products is very innovative. In Bang in the Middle we have found the partner that will help us in establishing our brand in this new emerging market.”

Naresh Gupta

Naresh Gupta, Managing Partner, Bang in the Middle, said, “LED lamps is the category of today, and we are thrilled to be on board with a brand that is future thinking. Creating an Indian brand in this fast expanding market is a great challenge to face. We hope to make Dynel the mainstream lighting solution brand.”

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