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DDB Mudra ropes in JWT’s Sumeer Mathur

He has joined as Senior VP & Head - Strategic Planning, and will lead planning and brand management for DDB Mudra North

BestMediaInfo Bureau | Mumbai | December 2, 2014

Sumeer Mathur Sumeer Mathur

DDB Mudra Group has announced the appointment of Sumeer Mathur as Senior VP & Head, Strategic Planning for DDB Mudra North. Based out of the agency’s Gurgaon office, Mathur will work closely with Aditya Kanthy, National Strategic Planning Head, to lead planning and brand management for DDB Mudra North.

Mathur moves from JWT Delhi where he was Executive Planning Director. During his tenure there, he led award winning campaigns for Airtel Money and Microsoft. Prior to JWT, he has also worked with Rediffusion Y&R, Lowe Mumbai, Contract and SSC&B Lintas.

Mathur brings to the agency experience of over 15 years in communications across brands, while being based in Mumbai and Delhi. He has worked with leading brands across categories ranging from automobiles (Hyundai & Tata Motors), FMCG (GSK, Unilever, Colgate Palmolive and Unicharm), household appliances and home electronics (LG and Microsoft), social health (USAID), airlines (Kingfisher Airlines, Spice Jet) and hospitality (Taj Hotels & Resorts). He has also undertaken regional and global responsibilities for Unilever brands – Fair & Lovely, Lifebuoy and Clinic All Clear – for the South East Asian markets.

On his new role, Mathur said, “I am quite excited by the opportunity DDB Mudra North offers. While many agencies talk about the change in communication landscape, DDB Mudra Group seems to be the only one that has multiple disciplines working together to build brands under one roof. Too often the area of influence of the planner remains constricted to cracking an insight that turns into a TV campaign. I was also drawn to the culture of the agency which came through during my interactions with Madhukar, Aditya and Vandana.”

“We’re thrilled to have Sumeer on board. He’s an incredible talent. Vandana, Sambit and Sumeer make a formidable team in Delhi. He’s excited about working with all the DDB Mudra Group agencies under one roof, and leading our bright young team to create influence and apply creative thinking for business growth. We’ve got a lot to do to be the best agency in the city and he’s up for it,” Kanthy said.

Vandana Das Vandana Das

Vandana Das, President, DDB Mudra North, said, “I’m so excited to have Sumeer as part of the DDB Mudra Group in Delhi. Sumeer is a dynamic leader and brings with him experience and maturity that is required to strengthen existing brands, while ensuring that we are on a growth drive. I believe that he is a great asset, and we can use his skills and talents in making our agency reach new heights.”

Info@BestMediaInfo.com

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