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Samsung Galaxy Note 4 shows how technology can improve lives

Conceptualised by Cheil Worldwide SW Asia, Samsung Galaxy Note 4’s latest campaign enables users to balance personal and professional lives

BestMediaInfo Bureau | Delhi | November 27, 2014

Samsung-Galaxy-Note-4-TVC Click on the image to watch the TVC.

Samsung Galaxy Note 4’s latest campaign, created by Cheil Worldwide SW Asia, focusses on the fact that in today's world, technology has an impact on our lives like never before. New technologies are being developed to make every aspect of our life simpler and easier to manage, and to help us find more balance in everything we do.

The TVC starts with a father taking his daughter to school for a parent-child interactive session, while a sweet song plays in the background. Suddenly, he gets a call from his office asking for a presentation to be made. With his Samsung Galaxy Note 4 he clicks pictures of the things he sees around in his kid’s school – toys, art installations like tall cylindrical structures made out of pebbles, beads, blocks, play dough models, paper made animals, pizza slices, etc. And he uses these to make the slides on his phone. The film shows how the phone’s ‘S pen’ allows more user-friendly air command functionality with features such as action memo, smart select, image clip and screen write, which enable him to create and collect content with ease to create a presentation. The TVC ends with the father reaching his office and giving his presentation, much to the delight of his colleagues.

Nima DT Namchu Nima DT Namchu

Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia, said, “As shown in the Samsung Galaxy Note 4 TVC, we prefer to look at life as a web of personal and professional relationships. It is about our accomplishments and how we strive for excellence in many different roles that we play every day.”

Anupama Ramaswamy Anupama Ramaswamy

Anupama Ramaswamy, Group Creative Director, Cheil Worldwide SW Asia, said, “When a technology brand starts talking about real issues that a consumer faces, we see the human side of the brand and it starts connecting with people. This film is just a simple depiction of one such issue solved by the Samsung Galaxy Note 4.”

Kundan Joshee Kundan Joshee

Kundan Joshee, Head, Integrated Services, Cheil Worldwide SW Asia, said, “Technology is part of our everyday life and is dramatically changing the way we approach our life and the choices we make. Via this campaign, we have tried to show how technology can help us improve our lives and make more time for what we really want.”

The TVC:



Agency: Cheil Worldwide SW Asia

Client: Samsung

Brand: Samsung Galaxy Note 4

Chief Creative Officer: Nima DT Namchu

Creative Team: Anupama Ramaswamy, Simran Sahni, Sarabjit Singh, Amit Karwasra, Deepak Bhandari, Hemangi Chatterjee, Kanishk Sinha, Pankaj Raj

Integrated Services Team: Kundan Joshee, Aarti Malhotra, Mayukh Hazarika, Deo Narayan, Roopam Yadav

Account Planning: Atishi Pradhan, Arun Sharma, Radhika Likhi

Production House: Good Morning Films

Director: Shashanka Chaturvedi

Producer: Robin D’Cruz

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