Rx Club Awards 2014: Publicis, Medulla lead Indian tally

Both Publicis and Medulla Communications won a Gold and a Silver each. Ray Adcomm bagged a Silver award

BestMediaInfo Bureau | Mumbai | November 26, 2014

Publicis and Medulla Communications from India won big at the recently held Rx Club Awards in New York. The agencies won one Gold and one Silver each, made more special by the fact that only 8 Gold and 14 Silver medals were awarded at the 2014 edition of the awards.

Publics won Gold for its entry titled 'Diabetes anybody's destiny' and also won Silver for 'Allergy leads to Asthma'. In addition to these awards, the team at Publicis won six wards of Excellence.

Commenting on the awards, Mithun Roy, Executive VP & Branch Head, Publicis, said, “The awards are a proof of the fact that the team here not just gives a fresh perspective to the therapy area but also brings a whole new way of looking at healthcare communications.”

Sanjeev Chopra, Vice-president, Publicis, stated, “For effective healthcare communications, there are two critical factors: first, an in-depth knowledge of the disease and its treatment, and second, an understanding of HCPs as consumers. The Publicis team has the dual advantage as it comprises people with a sound healthcare background coupled with communication experience.”

Tina Raj Kher, Associate Creative Director, Publicis, commented, “We at Publicis have always discovered and enjoyed creative freedom within the confines of medical guidelines. We will strive to continue celebrating this successful marriage of science and art.”

Medulla Communications bagged one Gold for the campaign 'Spinning Living Room' for Johnson & Johnson in the following category Q6: Posters / Display / Trade Shows / Logos. The agency also won one Silver for the campaign titled 'Third Hand Smoke (toys sharing cigarettes) in the category P8 Campaign, also for Johnson & Johnson

Praful Akali, Founder, Director, Medulla Communications, said, "What's exciting is that we've won for work on big clients that follow the strongest possible marketing rigour. These awards demonstrate that creativity is just as important in healthcare as any other specialist advertising domain.”

Ray Adcomm won a Silver for the campaign 'Kidneys are precious' for Novartis in the category M3 Posters.

Rx Club Awards is one of the most prestigious international awards which give recognition to creativity in healthcare advertising. Like every year, this year's judges' panel also included leading creative resources from the global healthcare advertising industry including Ross Thomson, Gene Black, Grant King, Robin Shapiro and several others.

Info@BestMediaInfo.com

Info@BestMediaInfo.com