IMRB wins 'Market Research Agency of the Year' award

This is the eighth time that IMRB has won the honour at the Annual Market Research Seminar of the Market Research Society of India

BestMediaInfo Bureau | Mumbai | November 18, 2014

IMRB International has been declared 'The MR Agency of the Year 2014', retaining its title for the eighth time. The winners were felicitated at the recently held 24th Annual Market Research Seminar of the Market Research Society of India (MRSI), which was attended by over 200 professionals from India's research fraternity.

Of the 20 papers presented at the seminar, Team IMRB went on to win the Best Paper, the First Runner Up, and several session awards, across categories.

The Annual MRSI Seminar showcases some of the finest technological developments, innovative approaches and methodological advances from the Indian market research industry. This year's seminar, titled 'Rock the Boat: Crossing the chasm in MR', was designed on the exciting future of market research and deliberated on the subject - 'Are we future ready?' Experts in the field spoke on topics affecting the current state of research, as well as trends shaping the industry.

Speaking about the award, Thomas Puliyel, President, IMRB International, said, "We are elated to be conferred this honour once again. We feel both proud and humbled by this recognition given to us by our peers, the clients and the industry. I salute the teams of our research professionals who made this feat possible.”

A panel of distinguished senior marketing executives and research experts selected the best entries from 250 papers submitted by the researchers and marketers on the basis of comprehensive evaluation criteria. These papers were showcased at the two-day conference held in Mumbai on November 10 and 11, 2014.

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