Entries open for BuzzInContent Awards 2021 - ENTER NOW to avail Early Bird offer until October 22

Best Media Info

Editor’s Picks

AOC launches Twitter campaign for its mobile launch

‘Pre Pone the product launch’ campaign will unveil AOC’s Smart Phones in India on the day the countdown ticker crosses the minimum number of mentions

BestMediaInfo Bureau | Delhi | November 13, 2014


AOC India, an international brand name of TPV Technology, the US $12.2 billion Business Conglomerate that designs and manufactures a wide range of LED and LCD displays for global distribution, has created an innovative launch campaign for its Smart Phones in India which went live from yesterday evening.

AOC India, which is foraying into Tablet and Smart Phone segment with its wide range of mobile phones/tablets, has initiated the first of its kind campaign on twitter under hashtag #Myaocmobile, where customers and technology geeks will get to choose the date of the launch on the basis of the buzz and comments around the product.

A dedicated micro-site (www.aocindia.com/aocmobiles) has also been developed for the same, where a live ticker with a countdown and linked to Twitter will highlight when the product will be launched.

The products will be unveiled on the day the countdown ticker crosses the minimum number of mentions on the social networking site.

Commenting on this, Atul Jasra–Business Head, Mobile Phones & Tablets, said, “Through this unique campaign, we are giving an opportunity to the customer to decide on the date of the launch. Since social media has increasing become the go to platform for companies to interact directly with the customers, we decided to use Twitter as part of our engagement drive. We hope to generate lot of excitement and interest regarding AOC's wide range of smart phones and tablets, which will be yet another quality product with wide range of apps and customer friendly features."


Post a Comment