The most popular show on ABP News celebrated its tenth year and revealed a new identity at a star-studded event
BestMediaInfo Bureau | Mumbai | October 24, 2014
‘Saas Bahu Aur Saazish’ (SBS), the most popular show on ABP News celebrated its tenth anniversary on October 18, and revealed a new identity at a star-studded event at Telebrations, which took place at ITC Grand Maratha.
The evening witnessed hundreds of television stars coming together and felicitating 10 impact makers of Indian television. These awards are bestowed to those whose contribution to the Indian television industry is par excellence, and those who, with their zeal and hard work, have done path-breaking, trend-defining work for years. The new face of the show was inaugurated by the cast of the movie ‘Happy New Year’. Actors Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Vivaan Shah, along with other famous faces of the Indian television industry, came together on this evening.
The 10 stalwarts who received the coveted ‘Achievers Awards 2014’ trophies were Annu Kapoor, Prem Krishen, Sunil Mehta, Cineyug (Mazhar Nadiadwala/ Aly Morani), Ali Asgar, Dilip Joshi, Neelu Waghela, Shivaji Satam, Sandip Sikand, and RD Tailang.
Ashok Venkatramani, CEO, MCCS India, said, “‘Saas Bahu Aur Saazish’ is a program which has become a household name among Indian women. 10 years back when we started it, the idea was to report all the crucial happenings of soap operas which, at that time, were beginning to engulf the Indian audience. Today, with the new identity launch, we are looking forward to becoming sharper in our reporting and reach out to our SBS family. On the 10th year of Telebrations, we would like to thank the entire entertainment industry, our viewers and partners who have been supportive throughout. We look forward to providing entertaining content, along with keeping the values of reporting alive."
For the record, SBS is an afternoon prime-time show aired on weekdays between 2.30 - 3.30 PM daily. It is a pioneering show on ABP News that provides nuggets about TV stars, captures all the excitement and news of popular serials across channels and the television world. SBS Telebrations is the program wherein the channel celebrated the 10th anniversary of the show.