Raymond forays into e-commerce

All of Raymond's products, brands and services will be integrated under a common e-commerce platform RaymondNext.com

BestMediaInfo Bureau | Mumbai | October 7, 2014

Raymond - the leading manufacturer, marketer and retailer of worsted suiting fabric over the last eight decades, has announced the launch of its official online store RaymondNext.com. The site integrates all of Raymond's products, brands and services under a common e-commerce platform.

The launch of RaymondNext.com is a step forward for the company to ensure increased visibility and availability of its products, as consumers can now see and purchase from the wide range of products from the house of Raymond, across textile, apparel brands, home furnishing and accessories.

In a first-of-its-kind in the industry, Raymond has launched individual e-commerce enabled brand websites of Raymond, ColorPlus, Park Avenue and Parx, with a common shopping cart. All of these websites are optimised to be viewed on smartphones and tablets.

Vijay Basrur, Head – E-commerce, Raymond, said, “We are thrilled to offer our customers an exciting new avenue for shopping, with the launch of RaymondNext.com. E-tailing, at present, is a small contributor to retail and is fast emerging as an alternate commercial channel across multiple product categories, amongst a rapidly evolving netizen base in the country. According to industry estimates, the e-tailing market is set to reach $32 billion by 2020, and hence makes perfect business sense for Raymond to capture this growing demand.”

RaymondNext.com comes with an array of features and the user interface has been designed to ensure ease of discovery and selection with a quick check out. The online shopping website is a one-stop shop for the entire brand season collections that can be viewed with high resolution graphics. It also plans to introduce streaming videos of garments donned on models and mannequins, along with virtual dressing rooms and 360° viewing and zooming tools, making online shopping a fascinating experience.

In the near future, RaymondNext.com will be introducing a host of additional features such as a unique concierge service from Raymond Made to Measure (MTM), where customers in the comfort of their home will have the privilege of ordering customised products without even visiting the store. Patrons will have an option of advanced rendering of apparel, which will enable them to see how a particular fabric will look post stitching. RaymondNext.com will also offer a selective online range of apparel which will not be available in stores. There will be a section on the website which will offer Park Avenue male grooming kits and combo packs. In addition, there will be an innovative store locator option, to capture online searches for all Raymond brands.

RaymondNext.com combats the major hindrance faced by consumers who choose to shop online rather than go to crowded shopping malls. Customers can key in their vital measurements to find the right fit and can also browse through multiple brands for the perfect dress. Shoppers can now virtually 'try' the merchandise before the actual purchase. The mentioned services will be provided in addition to a host of customary options like easy returns, fast delivery, multiple payment options (like COD, EMI schemes), offline activation, free home delivery, the option to return & much more.

“We have further invested in a state-of-the-art warehouse, having the capability to service a single product to a single consumer, anywhere in the country, and offering the capability to service a pan-India consumer base with relatively minimal investment. With the launch of exclusive lines from brands available on RaymondNext, unique e-tailing features like style look purchase and online fashion advisory, coupled with the concierge service from Raymond MTM, we are set to offer our customers a world-class shopping experience going forward,” Basrur added.

Info@BestMediaInfo.com

Info@BestMediaInfo.com