Milind Pathak joins Madhouse India as COO

He will report to Joshua Maa, Founder and CEO, Madhouse and Tushar Vyas, Managing Partner, GroupM Interaction, South Asia

BestMediaInfo Bureau | Mumbai | October 17, 2014

Milind Pathak

Madhouse, the largest mobile marketing and communication company, has announced the appointment of Milind Pathak as COO. Madhouse India is a joint venture by WPP and Madhouse China, and is managed by GroupM. He will be reporting to Joshua Maa, Founder and CEO, Madhouse and Tushar Vyas, Managing Partner, GroupM Interaction, South Asia, and will be based in Gurgaon. He comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-commerce.

Prior to joining Madhouse, Pathak was part of the One97 Communications leadership team and held various roles like the Global Head- New Business & Head – Mobile & Enterprise Marketing. He has over two decades of experience in sales, business development, marketing, strategy and P&L Management. Pathak moved to the digital domain in 2005 as Co-CEO and Country Manager for Buongiorno, and was responsible for setting up the company's successful operations in India. He has been an active digital evangelist in the Asian market for mobile content, marketing, m-commerce and internet. He has held positions of Co-Chair at MEF for the Asia Chapter and has been on the jury for mBillionth Award continuously for last three years. He is an active speaker at various events by IAMAI, MEF, MMA, FICCI, Music Matters and ASSOCHAM, and has shared his experience and perspective on mobile domain, technologies and allied areas in many national and international conferences, seminars and round tables.

Joshua Maa, Founder and CEO, Madhouse Inc, said, “India continues to be a priority market for us and we look forward to working closely with Milind as he steers Madhouse India into its next phase of growth.”

Tushar Vyas

Tushar Vyas, Managing Partner, GroupM Interaction, said, “We are excited to have a senior leader from the industry in the Madhouse team. Milind comes with a rich and in-depth experience from the telecom industry with depth of experience in mobile marketing, content and commerce, across consumer and enterprise segment. We are confident he will help our clients to seamlessly integrate mobile advertising into their marketing strategies.” Mobile media and advertising remains an integral part of GroupM's 'New Me' vision that puts digital at heart of the organisation.

On his appointment, Pathak, said, “Over the last two years, I have watched Madhouse emerge as a thought leader in a dramatically changing media environment. I am excited to join and lead Madhouse. I believe we have tremendous headroom for growth in the mobile marketing and advertising domain in India. In the next three years, India will be a 400-million mobile internet user market and these users will spend disproportionate time on handheld devices. Our vision is to continue to invest in people, product & technology, creative domain and strategic partnerships, offering cutting-edge solutions to brands for all the stages of their marketing cycle - awareness, sales and engagement.”

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