Global audience for Indian Super League

The football league will be telecast across five continents in 18 different languages

BestMediaInfo Bureau | Delhi | October 14, 2014

The Hero Indian Super League is all set to be showcased to a global audience, expanding the reach of the most exciting new football league across five continents and in 18 different languages, other than the five languages that the league will be telecast in, in India.

The global distribution of the league paves the way for making the Hero Indian Super League the first Indian football event to be broadcast globally at such a large scale. Apart from a superlative broadcast plan for Indian viewers, the league will have a truly global broadcast footprint as well, from day one. This, together with the reach over the internet, promises to deliver the action over the next 70 days and 61 games to sports fans around the globe.

Through the European broadcasting major Eurosport, the league will be telecast widely in Continental Europe. Football fans in UK will be able to catch the action on Star Gold, which is readily accessible to all TV viewers as part of base packs in that country. Besides, the league will also be telecast in Canada, United States, Middle East, North Africa, South Africa, Sub-Saharan Africa, Indian Sub-Continent, South East Asia and Australia, through other broadcasters such as ATN, Fox Sports, OSN and Supersport, among others.

The agreement will put sports fans around the world in the box seat to witness the birth of India as a footballing nation.

Sanjay Gupta

“We are extremely delighted to take the Hero Indian Super League to a global audience. The league is a collaborative effort by IMG-Reliance and Star India, that brings together the best of international footballing talent, and we are confident that sports fans across the world will enjoy watching the arrival of India on the global footballing scene,” said Sanjay Gupta, Chief Operating Officer, Star India.

The star-studded international line up of the Hero Indian Super League consists of World Cup Winners such as Alessandro Del Piero, Joan Capdevila, Marco Materazzi and members of the famous Arsenal 'Invincibles' team Robert Pires and Freddie Ljungberg.

The Hero Indian Super league is already the first sporting event in the country to be backed by a never-before-seen ubiquitous broadcast platform plan, with a potential to reach around 85% of India's television audience. The latest agreement further expands the league's reach to cover nearly three quarters of a global audience.

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