Star Plus is back with the third session of 'Satyamev Jayate' that goes on air from October 5 and will telecast every Sunday at 11 AM. With the success of rise in online conversation around the show in the last two seasons', this season audience will be engaged in many unique ways on Twitter.
Star Plus delighted fans by giving them the power to unlock and enable the release of the promo of the new season of Satyamev Jayate exclusively on Twitter, before any online or offline platform. Star Plus became the first broadcaster to use the “Flock to Unlock” card that incentivised followers to drive engagement and awareness about the show and unlock exclusive content on Twitter. Fans were encouraged to Tweet with hashtag #MumkinHai to generate the required number of Tweets needed to unlock the video and be the first to view it.
When the “Tweet to Unlock” meter reached 100%, the promo was released on Twitter and sent out to all the people who flocked to unlock it. This was the first time that fans were able to release a show promo into the digital world showing their passion and excitement for the show.
Gayatri Yadav
Gayatri Yadav, EVP, Marketing and Communications, STAR India said, “Satyamev Jayate has become a people's brand, and digital has played a key role in this. The response the show has got for each of the seasons has been ground breaking. This is our way of engaging our digital audience and involving them in conversations for the show at the outset of breaking the campaign. We are happy to partner with Twitter for “Tweet To Unlock” and making this an exciting activity.”
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