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Ogilvy wins creative mandate for ‘Shukran’

‘Shukran’ is the Middle East based Landmark Group’s loyalty programme. Ogilvy Mumbai was already handling the group’s Home Centre brand

BestMediaInfo Bureau | Mumbai | September 25, 2014

ogilvyOgilvy’s Mumbai office has been handling the creative duties for Home Centre in Middle East and North Africa for over a year and has now won the creative duties for Shukran, the loyalty programme of Landmark Group which is also the parent company of Home Centre. This was a result of a multi-agency pitch that saw the participation by several other creative agencies.

Navin Talreja Navin Talreja

Navin Talreja, President, Ogilvy Mumbai and Kolkata, said, “Our reputation as the most effective agency office in the world started getting clients across the world to recognise India, and specifically Ogilvy Mumbai as a centre of excellence. The mandate from Home Centre for Middle East & North Africa last year and more recently winning the opportunity to build their loyalty programme brand across eight countries is proof that clients will go any distance to find the right partners.”

Sumanto Chattopadhyay Sumanto Chattopadhyay

Sumanto Chattopadhyay, Executive Creative Director, South Asia, commented, “There is something deeply satisfying about creating work that works in markets beyond one's home turf. The success of our Home Centre campaign has given us this opportunity to create greater brand value for the Landmark Group.”

Rajesh Rishi, General Manager – Loyalty at Shukran, said, “We were very clear that we wanted to work with the best team to take Shukran to the next level; after a rigorous process we found Ogilvy's approach and methodology best fit to take on the unique challenge of taking a programme our size and business impact to the next level. Given Ogilvy's expertise and diversity, we are looking forward to taking on these challenges together in unique and refreshing ways to strengthen our brand equity in the region and beyond.”

The Shukran loyalty programme is a true testament to commitment and passion towards enhancing the relationships with customers across its various brands. Through adopting a 'customer first' approach, a large customer member base and the active redemption of rewards points has confirmed Shukran's leadership status within the retail segment. Shukran offers a world of privileges to its members, including added value, enriching rewards and an enhanced customer experience with all of Landmark Groups' brands.

As the region's largest retail loyalty programme with over 6.5 million members in eight countries with over 50 brands spread across 1,100 stores, Shukran aims to take the concept of 'loyalty' to an entirely new level, redefining rewards in every lifestyle category imaginable, including clothing, footwear, accessories, salons and spas, home furnishings, electronics, sports, entertainment and restaurants.

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