Benoy Roy Chawdhuri of HT Media was elected Vice-Chairman, and Shashi Sinha of IPG Mediabrands was appointedÂ Honorary Treasurer
BestMediaInfo Bureau | Mumbai | September 11, 2014
At the board meeting ofÂ the Advertising Standards Council of India (ASCI) held in Mumbai today, Narendra Ambwani, Director, Agro Tech Foods, was unanimously elected Chairman of the Board of ASCI. As a member of the Board of Governors for seven years, he has provided active support to self-regulation in the advertising movement.
Benoy Roy Chawdhuri of HT Media was elected Vice-Chairman, and Shashi Sinha of IPG Mediabrands was appointedÂ Honorary Treasurer.
The other members of the new Board of Governors are:Â Hemant Bakshi, Arvind Sharma, Dilip Cherian, SK Palekar, Jayant Singh, Subhash Kamath, Srinivasan Swamy, Rajan Anandan, Shantanu Khosla, Abanti Sankarnarayanan, I Venkat, Arunabh Das Sharma and Partha Rakshit.
During the year 2013-14, the Consumer Complaints Council (CCC) met 41 times and considered complaints against 1937Â advertisements. Of these, complaints against 1520 advertisements were upheld, while 414 were not upheld and 3 were considered non-issues.Â Â In more than 90% of the cases, where a complaint against the advertisement was upheld, the advertisements have been voluntarily withdrawn or modifiedÂ as per the CCCâs decisions.
Partha Rakshit, the outgoing Chairman of ASCI,Â said, âLast year has been a very eventful and successful year for us. ASCIâs effective action towards reducing the complaint processing turnaround time to just 12 days has led ASCI to win the prestigious EASA Gold Award for Best Practices. There has also been more than 90 per cent compliance towards the advertisements wherein a complaint against an advertisement was âupheldâ. These advertisements were either withdrawn or have been appropriately modified. In a noteworthy achievement, ASCI issued guidelines on skin lightening and fairness products which ensured that these advertisements do not depict people with dark skin as somehow inferior to those who are fairer. Also recently, government took notice of ASCIâs efforts to curb Teleshopping ads that violate the ASCI Code and ensured a strict compliance of the advertising code in the Cable Television Networks Act (CTN).â
Incoming Chairman Ambwani said, âThere has been tremendous change in ASCIâs approach towards advertising content and adherence to ASCIâs guidelines by the advertisers. Earlier, we acted primarily on complaint received from the public or the industry body. In the coming year, we hope to promote ASCIâs guidelines more vigorously among advertisers and creative agencies, so that new ads meet ASCIâs standards at the creative stage itself. We also hope to collaborate strongly with the regulators and consumer groups to ensure fairness and responsibility in advertising.â