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Movies Now bets big on ‘Rush’

Lines up high-intensity 360 degree marketing campaign for the double Indian television premiere of the ‘movie of the decade’ on September 28, at 1 PM and 9 PM

BestMediaInfo Bureau | Delhi | September 16, 2014


Movies Now has announced the Indian television premiere of the movie of the decade, ‘Rush’, on Sunday, September 28, at 1 PM and 9 PM. Revolving around the greatest sports rivalry the world has seen – Niki Lauda vs James Hunt – Rush is a biopic on the perilous rivalry between race-car drivers James Hunt and Niki Lauda that came to a head during the 1976 Formula 1motor-racing season.

The film has power-packed action performances, a gripping storyline and a stellar cast featuring Chris Hemsworth, Daniel Bruhl and Olivia Wilde, and directed by Academy Award Winner Ron Howard. The 2013 blockbuster won over 25 award nominations for its cutting-edge filmmaking, outstanding performances and incredible racing stunts.

Shantanu Gangane, Marketing Head – English Cluster, Times Television Network, said, “Movies Now offers its audiences adrenaline-pumping films that thrill, entertain and keep them at the edge of their seats. While Rush is the perfect film to fit our brand identity, it is also aligned towards our content-led channel refreshment. Launched in August, with the exclusive Indian television premieres of ‘Olympus Has Fallen’ and RUSH (the series), the channel content is being well received by our viewers, making us among the top channels in the English Movie category, ahead of Pix and HBO.”

To strengthen consumer engagement, the television premiere will be supported by a high-intensity 360 degree marketing campaign featuring print, outdoor and innovative on-ground activations. An engaging month-long digital campaign has also been planned to build conversations around the television premiere and enhance the viewer’s experience.

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