Carat wins media mandate of Shaze

Shaze, the retail brand from the house of TBZ Nirmal Zaveri, is diversifying into luxury gifting ndia offering fine art pieces with a focus on sterling silver and leather ware

BestMediaInfo Bureau | Mumbai | September 10, 2014

Shaze, the retail brand from the house of TBZ Nirmal Zaveri, has appointed Carat Media to design and implement an integrated communication plan to take the brand to the next level. The account will be handled by Carat's Mumbai office.

Shaze is the diversification initiative of the group into luxury gifting in India offering fine art pieces with a focus on sterling silver and leather ware combined with materials like marble, lacquered wood, camel bones, and coloured stones, used in conjunction to add the exotic touch.

Speaking on the win, Kartik Iyer, MD, Carat India, said, “We are delighted that the TBZ Nirmal Zaveri group found our offering in line with their expectations. We do look forward to partnering with Shaze in their endeavours in the luxury space as their creations are one-of-a-kind, crafted by the best of artisans or sourced from the renowned craftsmen across the globe.”

Himanka Das

Himanka Das, Senior VP, Carat Media, commented, “We are glad to be part of launch of a brand in the retail space which has got world class designer products that are affordable. It is set to change the paradigm in the luxury and lifestyle segment. Through proprietary cutting edge Carat tools, CCS & CCS Planner, we are doing some interesting work that enables us to design consumer centric, integrated and engaging solutions.”

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