Marico's hat-trick at Appies

By winning for the third year in a row for Parachute Advansed Ayurvedic Hair Oil, it has created a bit of history along with BBH India

BestMediaInfo Bureau | Delhi | August 29, 2014

Marico and BBH India have created history yet again at the recently concluded Asia Pacific Marketing Congress (APPIES) 2014 in Singapore by winning for the third year in a row on Parachute Advansed Ayurvedic Hair Oil.

With a Silver in 2012, Gold in 2013 and Gold yet again this year, it is a hat-trick, a first-ever for any brand in the history of the APPIES, for Parachute Advansed Ayurvedic Hair Oil. This historic high for the brand follows another record: being the only Indian entry to win a Gold at the APPIES in 2013.

Marico and BBH India have now together won four medals at the APPIES in the last three years.

The other Gold for BBH India and Marico this year came for their work on Nihar Shanti Amla. The winning entries were 'Change with Pride' for Nihar Shanti Amla and 'Sharing Success' for Parachute Advansed Ayurvedic.

Sameer Satpathy

Sameer Satpathy, Chief Marketing Officer, Marico Ltd, said, “The APPIES are a great platform to learn and re-apply in the region. We encourage our brands and agencies to participate as it gives us an outside-in view on our brands and also provides exposure to our talent to the best-in-class work in the region. Our partnership with BBH India has been a long one and it's great to see the team winning two Golds on our brands at this year's APPIES. Heartiest congratulations to all the team members!”

Subhash Kamath

Subhash Kamath, CEO and Managing Partner, BBH India, commented, “It's always heartening to win awards, especially such prestigious ones as the APPIES. It's doubly so when you win it on a brand you've mentored since the very beginning like Parachute Advansed Ayurvedic. Here's to many more!”

Yousuf Rangoonwala, Strategy Director, BBH India, added, “Parachute Advansed Ayurvedic is a rare brand where we have a consistent yet ceaselessly innovative strategic platform. We've built the brand from scratch and what has worked for us brilliantly year after year is an innovative strategy backed up with innovative execution. Our hat-trick at the APPIES exemplifies this. We're delighted!”

The APPIES is an annual festival showcasing and awarding the most innovative and effective marketing and advertising strategies, ideas and campaigns from across APAC.

Every year, over 80 of the most brilliant and inspirational ideas in marketing communications from over 10 Asia-Pacific countries are shortlisted and presented at the two-day event held at the National University of Singapore. Only 10 outstanding campaigns that have a unique marketing success story go on to win the Gold medals and five others win Silver medals.

Also read: Appies 2014: McCann, BBH win 2 Golds each

Info@BestMediaInfo.com

Info@BestMediaInfo.com