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DDB Mudra West wins Infibeam’s triple-dot domain account

.OOO is one of the first Generic Top Level Domains (gTLD) in India. The business, which was won in a multi-agency pitch, will be handled by DDB Mudra West’s Ahmedabad office

BestMediaInfo Bureau | Mumbai | August 27, 2014

DDB-Mudra-Group

Following a multi-agency pitch, Infibeam.OOO has handed its creative duties to DDB Mudra West. The account will be handled by DDB Mudra West’s office in Ahmedabad.

.OOO is one of the first Generic Top Level Domains (gTLD) in India from the e-commerce pioneer, Infibeam Incorporation. With the .OOO gTLD, Infibeam intends to expand on a global scale the service they already provide to brick-and-mortar retailers, specifically delivering a dedicated online platform and their own personalised website with an address of their choice, to market their goods and services.

While the current system is limited to retailers in India, the adoption of a gTLD would permit retailers across the globe to operate from a trusted and secure online platform. The adoption of the gTLD by global retailers will dramatically increase consumer choice across a limitless range of goods and services, in a safe and trusted environment.

Their offering would not only extend to those currently running physical retail spaces, but can also be used by any entity launching or expanding an e-commerce venture.

Rajiv Sabnis Rajiv Sabnis

Rajiv Sabnis, Executive Director, DDB Mudra Group & President, DDB Mudra West, said, “This is a once-in-a-lifetime opportunity to launch a new domain across the world. It is one of the landmarks in the history of the internet. The .OOO platform allows businesses to be taken online, with the power of Infibeam behind it. This means that everything from the name till the fame will be supported online by Infibeam. It's also a great opportunity for anyone to get a personal, online identity. DDB Mudra is proud to partner Infibeam on this journey of creating a unique .OOO culture and ushering in a new breed of e-entrepreneurs across the world."

Advit Sahdev, Head, Digital Marketing at Infibeam Inc, said, “With the introduction of .OOO, Infibeam now becomes part of the most credible online global community offering exceptional opportunities to create successful brand identities. We are happy to have DDB Mudra as our creative partner and are confident of their expertise to deliver results.”

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