Thoughtshop wins Quick Heal creative duty

The agency will manage campaigns across TV, print, radio and digital for the IT security solutions company

BestMediaInfo Bureau | Delhi | July 8, 2014

Thoughtshop Advertising, a 360-degree advertising and communication agency from Mumbai, has recently won the creative mandate for the leading IT security solutions company, Quick Heal Technologies. Thoughtshop's mandate is to reach out to consumers across multiple touch-points and highlight the technical benefits of the product.

The agency will work in sync with the company at every stage including planning, strategy and execution. The agency will execute the first 360-degree campaign for the brand that commences with a TVC, followed by print and radio simultaneously.

Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Production, said, “We are extremely proud to partner with a company that prides itself with a lineage of over 20 years. This new business will provide us with some exciting opportunities and shall hopefully result in effective branding and communication. Quick Heal has a wide array of security solutions which are distinctively customer centric and adds value to the core purpose of communication. We look forward to jointly work with them and convey it to our consumers.”

Kailash Katkar, MD & CEO, Quick Heal, said, “We were looking for an agency with proven background, and which has the capability and capacity to support our extensive and integrated needs. In Thoughtshop we found that creative partner who can value add to our brand persona and further augment it. We are looking forward to work in this partnership and add new dimensions to our brand.”

Thoughtshop has recently worked on campaigns like Parle TOP, Parle Kreams, Jalani Enterprises TVC (Jaljeera, Nimbu Paani, Aam Pannah) and Royal Touché Laminates.

Info@BestMediaInfo.com

Info@BestMediaInfo.com