Sony Six wins rights for Kabaddi League

The league is loosely based on the Formula 1 style travelling global sports property wherein all the participating teams compete with each other in a double round robin format

BestMediaInfo Bureau | Delhi | July 15, 2014

World Kabaddi League has signed up with Sony Six for its broadcast coverage for India. World Kabaddi League (WKL) is the world's first professional kabaddi league that has been conceptualised in India and will be played globally. The league is loosely based on the Formula 1 style travelling global sports property wherein all the participating teams compete with each other in a double round robin format. The league will be played by 10 teams every weekend across 15 cities covering 4 continents.

Pargat Singh, Commissioner, World Kabaddi League, said, “Since time immemorial kabaddi has incited passion among the North Indian youth. By and large a rural sport, kabaddi is going through a transformation, as seen in the last four successful seasons of the World Cup with participation from over 21 countries. In our endeavour to professionalise the sport we intend to take kabaddi to the next level through our partnership with Sony Six as the official broadcaster of WKL in India. With World Kabaddi League our attempt is to give Indian emerging talents a platform for a serious Kabaddi career.”

Raman Raheja, CEO, World Kabaddi League, added, ''We were in talks with various broadcasters for each region and out of them all Sony Six had the most promising line-up of premier sporting properties this year. For a debutant sporting property the broadcaster becomes a very crucial associate in determining the economic success of a league and I am extremely delighted to announce this association. WKL's underlying philosophy has been to build a sustainable eco system for all its league partners and associates. WKL will leave no stone unturned in providing a rich engaging experience to the sports fans through its enhanced production values.”

Prasana Krishnan

Prasana Krishnan, MSM Executive VP and Business Head, Sony Six, said, “We are pleased to sign World Kabaddi League as this game has a latent following in North India where it is seen as a community sport. We feel it is time to revive its legacy and make it an exciting venture for all those involved in the kabaddi ecosystem. It will be interesting to take this sport to the swanky stadiums in India and abroad. It's our endeavor to popularise Indian sports and through this association we aim to create visibility and generate interest for the game.”

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