How Viber helps you become Mr Popular

The campaign, Viber's first VC, has been conceptualised by BBH. It was first released on digital platforms before being launched on television

BestMediaInfo Bureau | Mumbai | July 25, 2014

Click on the image to watch the TVC.

Viber, one of the fastest growing instant messaging apps in India, has launched its first television campaign. The campaign, conceptualised by BBH India, and first released on digital platforms, showcases how this cool messaging app changes the life of a dull and boring boy.

The film is about a dog talking about his owner, a young boy who was always alone and left out. He had no friends to hang around with. But things changed the day he downloaded Viber on his phone. Now he is on this cool app all the time, well connected with friends and he has got a new nickname, 'Mr Popular'. Since he is no longer alone and has started hanging out with friends, his dog also loves the attention. It ends with the voiceover saying: 'Viber.  Message. Call. Share. It's Free!'

Arvind Krishnan

Arvind Krishnan, Managing Director, BBH India, said, “Instant messaging is fast emerging as the definitive mobile battleground. Viber, with its wide range of features, helps users connect with each other and battle boredom. The experience of the product has been central to its success thus far and we had to create salience for that experience.”

Anubhav Nayyar, Country Head, Viber, said, “Viber is a young and fun brand that connects people for free. We have grown organically as one of the biggest global instant messaging and calling apps. Whether it's our wide range of stickers, our photo editing and sharing feature or the fact that we are available across mobile and PC, Viber has grown tremendously over the last few years. The idea behind the campaign was to showcase the different features and benefits to our existing and new customers. We strongly believe that anyone who once tries Viber cannot do without it.”

Viber was launched in 2010 and it has over 360 million global users. It is available across 193 countries and with more than 20 million users in India.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Agency: BBH India

Chief Creative Officer: Russell Barrett
Managing Director: Arvind Krishnan
Planning Head: Sanjay Sharma
Creative Director (Copy): Fritz Gonsalves
Creative Director (Art): Sapna Ahluwalia
Production Head: Khvafar Vakharia
Planning Director: Basheera Indorewala
Business Head: Delon Mascarenhas
Account Director: Kashmira Talati
Account Management: Juhi Hegde

Production House: Magic Hour films
Producers: Samir Sarkar and Shishir Khandelwal
Director: Peter Truckel
Music: Rupert
DOP: Art

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