AM Television assigns ad sales mandate to Aidem

The deal will allow Aidem to expand its reach in the North-East. AM Television has two channels – Prag TV and Rengoni

BestMediaInfo Bureau | Delhi | July 8, 2014

AM Television, a pioneer in the field of electronic media in the North-East for the last 13 years, has appointed Aidem Ventures as its media representative in the Delhi, Kolkata and Chennai markets for their channels Prag TV and Rengoni. The deal will allow Aidem to expand its reach in the North-East.

Launched in 2000, Prag TV is the oldest news channel in the North-East. Winner of several media awards since its launch, Prag TV is known to be a reliable and fair source of news and information. The channel is currently available across Assam and the entire North-East region and enjoys a viewership of over 10 million.

Rengoni is a premium, Assamese GEC that delivers a mix of fiction and non-fiction shows. Given the network's superior understanding of audience preferences, Rengoni aims at providing content customised to the taste, language and culture of the local audience.

Prag TV and Rengoni are both distributed by Assam Cable Communication (ACC) in association with Digital System of Scientific Atlanta, USA. ACC is the leading digital cable TV service provider that provides its services through 2000+ local cable operators in Assam and North-Eastern States. Both the channels are distributed across India through Citi Cable, parts of Bihar (Darsh Network), J&K (7 Sea), Fast Way (Punjab) and West Bengal (CTVN).

Rajeev Bora, Director, AM Television, while announcing the appointment, said, “I am very happy about this association with Aidem. Their national footprint will give the channels the advertising exposure they need. We hope that this, combined with Aidem's expertise, will prove beneficial to the channels' overall growth. The North-East as a market has always been ignored by marketers. Now one sees FMCG, pharmaceutical, F&B, tourism and auto clients apportioning a good amount of their advertising budgets to this market. Steadily, the region is moving into the national spotlight, with some states performing better than the national average both in terms of economic growth and socio-economic progress.  Its economic structure is changing. The region has traditionally been more primary sector dependent than the rest of the country – but this is changing rapidly in the coming years.”

Alok Rakshit, Business Head – Regional Channels, Aidem Ventures, commented, “Prag TV and Rengoni give us access to the North-East market which has been untapped by major television networks so far. This association will give our advertisers a chance to reach out to the North East markets. The team is very excited about both the channels.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com