Winners in Creative Effectiveness, Direct, Promo & Activation and PR categories announced
BestMediaInfo Bureau | Delhi | June 17, 2014
Cannes Lions opened its doors on Sunday, June 15, for seven days of inspiring content and awards in 17 categories which will set the bar for creative communications across the world. The first of four awards ceremonies took place last night, announcing this yearâ€™s winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories.
In the Creative Effectiveness category, which originally saw 80 entries and 12 shortlisted, the jury awarded one Grand Prix and six Creative Effectiveness Lions. McCann Melbourne took the Grand Prix for â€˜Guilt Tripsâ€™ created for V/Line.
The Promo & Activation category which received 3,241 entries, saw the jury shortlist 300 entries and go on to award 94 pieces of work. adam&eveDDB were presented with the Grand Prix for their entry for Harvey Nichols, â€˜Sorry I Spent it on Myselfâ€™. In total, 20 gold, 29 silver and 44 bronze trophies were given across the category.
The UK also took home a Grand Prix in the Direct category. It was presented to OgilvyOne London for their entry for British Airways, â€˜Magic of Flyingâ€™. The category received 2,677 entries this year â€“ 256 of these were shortlisted and from these 18 gold, 17 silver and 39 bronze trophies were given.
In the PR category, the USA took their first Grand Prix of the week. The Creative Artists Agency, Los Angeles, and Edelman New York jointly collected the trophy for their campaign for Chipotle Mexican Grill, â€˜The Scarecrowâ€™. Of the 181 shortlists, 13 received gold trophies, 24 were awarded silver and 33 took bronze.
Yesterdayâ€™s seminars were delivered by a variety of world class speakers, from Hollywood A-listers to leaders in the social media realm, producers and industry legends. Actress Sarah Jessica Parker shared a stage with Cosmopolitanâ€™s Editor-in-Chief Joanna Coles. Together they discussed the issues women face in balancing work, love, relationships, sex, children, money and power.
Chuck Porter, Chairman of Crispin Porter + Bogusky and Chief Strategist at MDC Partners, used his session to do a creative reality check and give a brief message on behalf of the seven billion people who arenâ€™t at Cannes Lions. Futurebrandâ€™s Christopher Nurko brought pilots AndrÃ© Borschberg and Bertrand Piccard to the stage to discuss Solar Impulse; the first ever solar-powered plane capable of flying day and night with unlimited endurance.
Elsewhere at the Festival, a host of Young Lions Competitions and Academies are now well underway offering career enhancing opportunities for both those who are just starting out in their careers to unrivalled training for those at a senior level. Cannes Lions provides the greatest backdrop for these opportunities â€“ offering all the benefits of the Festival as well as access to the greatest people in the industry and learning and mentorship from some of the sharpest minds in the business, who act as deans and tutors to the learning programmes.