Bates CHI wins Dalmia Cement account
Besides Bates CHI, others in the race were DDB Mudra and a local agency
BestMediaInfo Bureau | Delhi | June 25, 2014
Bates CHI Partners has won the mandate for Dalmia Cement Bharat Ltd. Dalmia Cement had usurped the No. 2 position in the North-East in just a year, and is now set for capturing more markets. To support their ambitious plans, a pitch was called. Besides Bates CHI, others in the race were DDB Mudra and a local agency.
Dalmia Cement has its footprint spread across South and East India through a portfolio of regional brands. They are a pioneer in super specialty cements used for airstrips, oil wells and railway sleepers.
BK Singh, Senior Executive Director, Group Marketing & Corporate Communication, Dalmia Cement Bharat, said, “A historic launch in 2013 helped brand Dalmia to quickly establish itself as a leader in the cement industry in the North-East region. We believe that successful and admired brands are built through well thought strategies and sustained effort over time. In this endeavour, we needed a partner who has been through similar journeys of aspirational brands and, more importantly, the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Abeer Chakravarty and his team on board.”
In recent times, the Bates CHI Coca-Cola World Cup film was ranked among the Top 5, and No. 2 in AdForum's selection of global films on the World Cup. Coca-Cola's TVC – 'The World's Cup. Bangladesh – was part of the company's global campaign for the FIFA World Cup 2014 in Brazil. Launched on May 4, 2014, the film was conceived and executed by Bates CHI &Partners, Coca-Cola's creative agency in Bangladesh.
Abeer Chakravarty, Executive VP, Bates CHI &Partners, said, “Seeing our film ranked among the Top 5 films of FIFA World Cup by AdForum is a wonderful surprise. To compete and win against the best of brands and agencies globally is a singular, unforgettable honour. We thank our client for enthusiastically supporting us on this. The film is so well liked that it has now been adapted for India too.”