Sony Six lines up special shows in run-up to FIFA World Cup
The initiative is timed as a strategic move leveraging the pre-buzz to the world's greatest footballing extravaganza that will be held in Brazil next month
BestMediaInfo Bureau | Delhi | May 6, 2014
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Starting yesterday, Sony Six launched an exclusive line-up of content in the run-up to the 2014 FIFA World Cup, Brazil. As the international home of football, Brazil will be hosting the biggest football event on the planet; its excitement has already journeyed on to Indian shores. The tournament is staged at an all-time high and is ready to capture the imagination of millions of sports enthusiast and hardcore football lovers.
Sony Six, which holds the rights for telecasting the event exclusively in India, looks to capitalise on this opportunity through high quality and exclusive content.
The channel will broadcast the following programmes:
| Destination Brazil |
16 episode 2014 FIFA World Cup preview series, profiling all the qualified teams for the tournament and evaluating their respective chances. |
| Football's World Stars |
10 episode series profiling all the top football players in the world who will be seen in action in 2014 FIFA World Cup. |
| FIFA World Cup Official Films |
Showcasing exclusive Official Films that date back to the past 15 World Cups (excluding the 2010 WC in South Africa) recounting the best from the tournament. |
| FIFA Route To The Final |
7-episode series maps the successful cup journey of Brazil in 2002, Italy in 2006 and Spain in 2010. |
| FIFA World Cup Shocks |
Multi-episodes series that underlines the unpredictable nature of the game through showcasing astonishing upsets by the 'Dark Horse' teams over superior opponents in the tournament. |
| FIFA World Cup Classics |
Multi-episode series featuring some of the most exciting, entertaining and memorable games from the FIFA World Cup history. |
| FIFA World Cup Stories |
Six-part series featuring some of the intriguing stories from all the previous world cups that have etched their memories into the halls of memoirs of the game. |
| Best Matches By Nation |
A special programme that will give viewers a look at all the previous World Cup winners and some of their most memorable wins including teams like Brazil, Argentina, Germany, Italy, France, Spain, England and Uruguay. |
| Re-Live South Africa |
A collection of four episodes covering various aspects from the 2010 FIFA World Cup South Africa, including the 2010 FIFA World Cup Final between Spain and Netherland. |
| FIFA World Cup Classic Players |
A unique multi-episode series profiling some of football's greatest legends and their contribution to the sport, providing great insights into the life of the players. |
| Top 20 FIFA World Cup Moments |
Highlighting some of the most important moments that have defined the history of the tournament. |
| A – Z of FIFA World Cup Football |
A fulfilled programme series that will take viewers on a complete tour of the tournament, depicting the A to Z of the international football spectacle |
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Prasana Krishnan
Prasana Krishnan, EVP and Business Head, Sony Six, said, “The excitement that stems from every World Cup is huge. We are using this fantastic opportunity to capture the hype of the upcoming 2014 FIFA World Cup. Our holistic line-up of content promises to ignite the fervour as well as the passion that the viewer's hold for Football. Our comprehensive line-up of pre-tournament programmes promises the fact that there's something for everyone to enjoy as SIX will provide the fans a true taste of the best footballing action before the biggest tournament in the world kicks off.”
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