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Shamik Talukder joins Viacom 18’s INS

He will head Revenue management and business development

BestMediaInfo Bureau | Mumbai | May 8, 2014

Shamik Talukder Shamik Talukder

Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media, has appointed Shamik Talukder as Vice-president and Head of Revenue Management & Business Development.

With over 16 years of experience in revenue assurance, brand development & marketing in the media & entertainment industry, Talukder’s new role will include Business Development & Revenue Management of Live Viacom18 (large format live event impact properties), BE Viacom18 (on-ground activations in film advertising and promotions) and Spotlight (creation, management and operation of digital media interfaces for individual celebrities across genres).

Jaideep Singh Jaideep Singh

Jaideep Singh, Sr. VP and Business Head – INS, Viacom18, said, “Our debut year has been a successful journey where we created multiple IPs. As we consolidate our offerings and build capacity across network, we are happy to announce Shamik’s entry into the Viacom 18 family. Shamik’s keen understanding of the business and his contribution to the division will be vital to our growth story as we move into the next phase.”

Talukder said, “INS has done some great work in the past year, and I am eager to be a part of it. With my new role at INS, I look forward to leveraging the popularity and strength of the existing IPs, creating engaging solutions for brands on the digital platform through Spotlight, build customized solutions for brands in the film advertising and promotion space. It is an exciting space to be in and combining the properties to create new business opportunities will be my focus.”

Talukder has a proven record that includes successful stints in Star TV, Radio Mirchi, Sony Entertainment Television. He managed the revenues of Radio Mirchi in the launch phase, managed revenues of Indian Idol and Bigg Boss during their debut in India, and has the team in Times OOH in bidding and winning the advertising contract of Mumbai and Delhi airports and changing the dynamics of airport advertising in India. He has also played an important role in contributing to the growth of Mirchi Music Awards Hindi and expanding the awards into the regional space with Mirchi Music Awards South and Bangla apart from launching several other properties and revamping existing properties as Head of Activations & IP at Radio Mirchi.

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