Micromax appoints Vineet Taneja as CEO

He was the Country Head for IT & Mobile businesses of Samsung till recently

BestMediaInfo Bureau | Mumbai | May 27, 2014

Vineet Taneja

Micromax, India's second largest smartphone player, has announced the appointment of Vineet Taneja as its new CEO. He was the Country Head for IT & Mobile businesses of Samsung India till recently.

Taneja's appointment is testimony to the vision and commitment of Micromax co-founders to bring in the best talent from the industry at the helm to build a strong organisation and steer Micromax through the next phase of growth by capitalising on the immense opportunities in this environment of data devices explosion.

Rahul Sharma, Co-founder, Micromax, said, “Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organisational setup and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors.”

Apart from leading company's growth and profitability, Taneja will spearhead the transformational agenda of Micromax given the burgeoning opportunity in the devices space globally.

“Micromax has been one of the great success stories in India's mobile eco-system, and has pioneered the democratisation of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with,” said Taneja.

With over 25 years of experience, Taneja has worked with leading consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung.

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