ESPNcricinfo Launches CricIQ

CricIQ is the ultimate cricket fan IQ test in search of the most passionate cricketing brain in the country

BestMediaInfo Bureau | Mumbai | May 7, 2014

The world's leading digital cricket brand and India's leading digital sport brand, ESPNcricinfo, has launched CricIQ – the greatest test ever to challenge every fan's cricket quotient/IQ/knowledge.

CricIQ is the ultimate cricket challenge, with multiple stages online, via the dynamic digital question platform and video rounds, and culminating in a final event in Bangalore. CricIQ is a dedicated cricket fan test on a digital platform that includes:

·         A format that gives cricket-crazy fans multiple chances (three attempts a day)

·         An inexhaustible question bank to ensure that no user gets previously attempted questions in any of his future attempts

·         A fan contest in real time using live videos

·         Social media integration at all levels from start to finish

·         The opportunity to win a trip to Lord's Cricket Ground in London, a day at ESPNcricinfo, as well as daily prizes

Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India explains, “CricIQ reinforces ESPN's commitment to creating fantastic digital experiences for cricket fans. We have used our 20 years of heritage and knowledge and our unmatched collection of news, information and data to bring fans a truly dynamic and engaging experience. Starting on fans' digital devices and culminating in an on-ground finale we want to unite users across platforms and deliver an immersive experience. With CricIQ, we've built a property that taps into people's knowledge of the game and recognize the same. Our quest is to honour and celebrate the greatest cricket fans.”

Hosted by quizmaster Joy Bhattacharjya, CricIQ is the ultimate cricket fan IQ matchup with participants from across the country going head-to-head in a battle to be the best. The competition runs on www.criciq.com and spans a period of eight weeks and three rounds. CriqIQ challenges fans who they know all about cricket to step out to the pitch and prove your cricket IQ and battle it out for the ultimate honour.

“I am really excited to be a part of CricIQ, the first ever interactive and dedicated cricket challenge, where we honour and celebrate the greatest sports fans,” said Bhattacharjya “Apart from presenting the show, I am thrilled to be involved in an initiative where people are not just watching cricket but learning about the sport and challenging each other. ESPNcricinfo is the world's authoritative global voice on cricket, and is in a unique position to make this the ultimate cricket intelligence test.”

CricIQ combines leading digital product development and technology to deliver a fully responsive digital destination that presents content to the user in a way that is seamlessly optimized for whatever device and screen they are on.

The CricIQ format is simple and available on any internet-connected device (computer, mobile, tablet). To start, fans just visit www.criciq.com, register and play.

Round one (online round) will test entrants with fifteen questions, three levels and three lifelines - with multiple attempts on an inexhaustible question bank that's all about cricket. A user's best attempt will be counted towards qualification for round two. The users also get recognition and could win prizes for the points they score on every single attempt they make. This way, CricIQ rewards excellence, dedication and loyalty – but the fan who combines all three is rewarded the most.

Round two (Qualifier and Knockout):  The top 50 contestants from the six weeks of online rounds will qualify to reach the video rounds. In round two CricIQ will host a real time cricket knowledge competition for the fans over video hangouts. Twenty winners from these video rounds, will qualify for the Knockout Rounds (also via video hangouts) at the end of Round Two.

This will be followed by the Grand Finale which will be held on-ground at a selected destination where the top four finalists from the knockout will go 'head to head' in the biggest cricket IQ battle of all.

The winner of the finale will win a grand prize of an all-expenses paid trip to London this summer to see India take on England at historic Lord's Cricket Ground In July 2014 along with other exciting prizes for the 2 runner up champions.

Info@BestMediaInfo.com

Info@BestMediaInfo.com