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Sorbojeet Chatterjee joins ZEEL as Cluster Head, Marketing - Hindi GECs

Chatterjee will report to Executive Vice President & Marketing Head - National Channels, ZEEL - Akash Chawla

BestMediaInfo Bureau | Mumbai | April 22, 2014

Sorbojeet Chatterjee Sorbojeet Chatterjee

Zee Entertainment Enterprises Ltd has appointed Sorbojeet Chatterjee as Senior Vice President, Marketing for the cluster of Hindi General Entertainment Channels including Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels. For his responsibilities, Chatterjee will report to Executive Vice President & Marketing Head - National Channels, ZEEL - Akash Chawla. Sapangeet Rajwant will now take over as ZEE TV - Marketing Head and she will report to Chatterjee.

Chatterjee brings with him 13 years of rich experience from both sides of the media business - the creative side as a copywriter and the business side in Marketing and Strategy. He moves from DNA where he was designated as Senior VP – Marketing. His earlier stints have been with Neo Sports Broadcast Pvt Ltd as Vice President Marketing, TV Today Network as Head of Marketing and Special Projects and Gslot.com as Copywriter.

Chatterjee has extensive media marketing experience across television, print and radio brands. He is a Post Graduate in Management (Marketing) from Management Development Institute, Gurgaon & a Graduate in Mathematics from St Xaviers College, Mumbai.

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