Chatterjee will report to Executive Vice President & Marketing Head - National Channels, ZEEL - Akash Chawla
BestMediaInfo Bureau | Mumbai | April 22, 2014
Zee Entertainment Enterprises LtdÂ has appointed Sorbojeet ChatterjeeÂ as Senior Vice President, Marketing for the cluster of Hindi General Entertainment Channels includingÂ Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels.Â For his responsibilities, Chatterjee will report to Executive Vice President & Marketing Head - National Channels, ZEEL - Akash Chawla. Sapangeet Rajwant will now take over as ZEE TV - Marketing Head and she will report to Chatterjee.
Chatterjee brings with him 13 years of rich experience fromÂ both sides of the media business - the creative side as a copywriter and the business side in Marketing and Strategy. He moves fromÂ DNAÂ where he was designated as Senior VP â€“ Marketing. His earlier stints have been with Neo Sports Broadcast Pvt Ltd as Vice President Marketing, TV Today Network as Head of Marketing and Special Projects and Gslot.com as Copywriter.
Chatterjee has extensive media marketing experience across television, print and radio brands. He is a Post Graduate in Management (Marketing) from Management Development Institute, Gurgaon & a Graduate in Mathematics from St Xaviers College, Mumbai.