Kenneth Cole, Steve Madden and Quiksilver have entered the Indian market in partnership with Reliance brands
BestMediaInfo Bureau | Mumbai | April 30, 2014
Scarecrow Communications, Mumbai has been appointed as the creative agency to handle three of the fashion world’s most renowned brands – Kenneth Cole, Steve Madden and Quiksilver – as they foray to scorch up the Indian fashion scene. The accounts were awarded to Scarecrow without any pitch process.All three brands have entered India through a joint venture with Reliance Brands. Sources from Reliance Brands confirmed the news. Manish Bhatt, Founder Director, Scarecrow Communications, is thrilled to add some glam quotient to the agency’s clientele. “What makes this triple acquisition really exciting is the fact that while all three brands are iconic, each has a unique tone of voice. They all have done some really brave, clutter-breaking work, globally. It’s indeed a privilege to work on brands with such great legacy.”
Kavita Khiara , Marketing Head for Steve Madden and Kenneth Cole, said, “Increasingly fashion consumers expect from the brands that they adorn the same tonality that is the signature to their clothing and accessories. Bringing in a freshness and yet carrying forward the soul of the brand is a communication challenge that we see the team at Scarecrow well adept at handling.”
Kenneth Cole, the American fashion house founded in 1982, has not only stirred the world with its collections, but also with its thought-provoking, hard-hitting campaigns, often revolving around social issues.
Quiksilver, founded in 1969, is a California based company and the world’s largest manufacturer of surfwear and other board sport-related equipment.
Steve Madden too needs no introduction. Unrivalled and iconic, this New York based footwear and accessories brand boasts a staggering presence in over 55 countries.
Sarvesh Raikar, Senior Creative Director, Scarecrow Communication, commented, “Fashion advertising has really evolved, globally. We have seen apparel catalogues sold as music albums! Not just ATL and digital, but even retail and promo-led communication offers huge scope for innovations today. Our young, tech-savvy and highly talented team makes us believe these brands are right up our alley!”
With fully functional offices in Mumbai and Delhi, Scarecrow Communications is one of India's fastest growing advertising agencies, handling clients across, cosmetics, finance, media, FMCG, real estate, dotcoms and more categories. The agency has won many awards and recognitions in a short span of time, the latest being named Agency of the Year at the Mirchi Kaan Awards held on April 17, 2014.