Percept's Ajay Chandwani on Montreux Advertising Festival jury

Entries for the 2014 Golden Awards close on April 18. Last year, Leo Burnett India had won 3 golds in Print and Direct Mail categories

BestMediaInfo Bureau | Mumbai | April 16, 2014

Ajay Chandwani

The 26^th edition of Golden Awards of the Montreux Advertising Festival is scheduled this year in the picturesque Swiss resort town along Lake Geneva in Switzerland. Ajay Chandwani, Director, Percept Ltd, is on the jury this year.

Somw of the other jury members include Jens Petter of BBDO New York, Tim Cheng of DDB China, Frank Bodin of Havas Switzerland, Luis Dias of Draft FCB Lisbon, Davide Boscacci of Leo Burnett Italy, and Max Posch of Fashion TV.

The Montreux Festival is a precursor to Cannes Lions and every year many Cannes aspirants test their work at Montreux. Last year the big winners were BBDO New York, BETC Paris and AMO BBDO AMO London.

Entries for the 2014 Golden Awards close on April 18.

Over the last few years Indian agencies have been entering Montreux Festival in steadily increasing numbers as the pan-European Festival is concentrating on improving the Asia Pacific participation in the Festival.

Last year, Leo Burnett India had won three golds at Montreux in Print and Direct Mail categories, while Ramesh Deo Productions won a gold in the Film category.

Leo Burnett India's golds were for Coke Studio ('Reflection of Music') in Entertainment & Media, '“Gandhiji font - Now in Hardcover' in Multi-Dimensional Mailing, and 'Ink Pad' Adult Literacy work.

Ramesh Deo Productions had won a Gold for 'Nike Cricket'.

Last year, BBDO New York's humourous Snickers films 'Coach' and 'Horseless Headman' stole the show along with DDB Argentina's Volkswagen 'Little hand' and Guiness 'Clock' by AMVBBDO London.

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