Percept elevates Prabhakar Mundkur as Director, Business Strategy

Mundkur will be responsible for providing strategic direction, creating opportunities for integration and paving the roadmap for the overall businesses under the Percept Group

BestMediaInfo Bureau | Mumbai |April 4, 2014

Prabhakar Mundkur

Prabhakar Mundkur has been appointed Director, Business Strategy, Percept Limited, with effect from April 1, 2014. He will be responsible for providing strategic direction, creating opportunities for integration and paving the roadmap for the overall businesses under the Percept Group.

Mundkur will work closely with the CXOs of the various businesses across Percept to identify and leverage strategic business and synergy opportunities to herald the next growth phase for Percept in the Entertainment, Media and Communications domain.

Mundkur joined Percept/H as COO in January 2005, was elevated as CEO in 2011, and was appointed Executive Director on the Board of Percept/H in 2013. He played a pivotal role in the agency's growth over the last nine years with prestigious business wins including Canon, Toyota, SBI Mutual Funds, Olympus, Force India, Fedex, Carlsberg, Indian Oil,  Zee Digital,  and a host of other blue chip businesses. The agency's Planning and Creative departments grew from strength to strength under his guidance and went on to win many prestigious industry accolades including at Cannes, to getting Percept H being selected among the Top 10 Hakuhodo campaigns in the APAC region in 2014.

Amitava Mitra, COO, Percept/H, will be taking over the strategic and operational responsibilities from Mundkur. With his vast expertise in the 360-degree communications arena, Mitra will offer a wealth of ideas, knowledge and experience which will help take Percept/H t o the next level.

Mundkur said, “I have been part of the Percept family for a long time and have been an integral part of its successful growth story. I have witnessed quantum leaps in our business with pathbreaking concepts and ideas that became talking points of the communications industry. I hope to further scale up our strengths and streamline our synergies across the Percept Group to create unparalleled value to our stakeholders going forward.”

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