Jagdambaa Agro Mills gives creative duties to Sandeep Ojha

Agency will handle ATL, BTL work for the company to create a brand positioning

BestMediaInfo Bureau | Mumbai | April 18, 2014

Sandeep Ojha & Associates has won the creative duties for Jagdambaa Agro Mills. The company which was primarily into the trading business of rice and paddy seeds will now be coming up with a new venture.

Sandeep Ojha & Associates has been mandated to make a website as well as handle complete ATL to BTL work for Jagdambaa Agro Mills to create a new brand positioning. The agency has previously worked on Arya Group, Red Apple Events & Entertainment, Maalthon, Soul Design, Jo Hukam Mera Aaka, among others.

Confirming the appointment of Sandeep Ojha, Shashank Patwari, Working Partner, Jagdambaa Agro Mills, said, “We are extremely happy to announce the appointment of Sandeep Ojha as our new creative partner. Sandeep Ojha has a reputation of building memorable brands. We want Jagdambaa Argo Mills to become a leading and the most preferred food brand in India in the next 18 months. We felt that Sandeep Ojha understood our imperatives and sees an opportunity to create yet another memorable brand. We look forward to having a long, productive and professional association with them.”

Sandeep Ojha, Creative Director of Sandeep Ojha & Associates, commented, “It was an honour to get the business on the basis of our new creative ideas and credentials. Jagdambaa Agro Mills is a global leader in producing complete rice. It plans to sell packaged rice in the market and it is exciting for us to build the brand within a category that has a strong legacy of established brands. The fact that Jagdambaa Agro has shown great faith in us as an agency puts a huge responsibility on our shoulders to create some exciting communication and lay the foundation of an exciting brand. The challenge for us is to not just create a new brand but also develop a unique creative language for the company's brand in the foods business.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com