Fabindia awards creative mandate to Publicis

The business will be handled out of the Delhi office of Publicis

BestMediaInfo Bureau | Mumbai | April 9, 2014

Fabindia has awarded its creative business to Publicis after a multi-agency pitch. The business will be handled out of the Delhi office of Publicis.

Subrata Dutta, CEO, Fab India, commented, “Fabindia is an iconic lifestyle brand that celebrates India and we want to leverage its inherent strengths. In Publicis we have found the right partner to do this. We are looking forward to their contribution to our brand.”

(L-R) Bobby Pawar, Nakul Chopra, Partha Sinha (File photo)

Partha Sinha and Bobby Pawar, Directors at Publicis South Asia, in their joint statement said, “Fabindia is the definitive Indian brand. To reinterpret a brand's strength is once in a lifetime opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner.”

Nakul Chopra, CEO, South Asia, Publicis Worldwide, added, “Fabindia has indeed been a definitive benchmark in their market. At Publicis, we have a history of setting standards in the lifestyle and retail space. We are very proud to be associated with Fabindia and together we hope to create path-breaking work.”

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