Mona Jain joins ZEE as EVP – Cluster Head

The other appointment to strengthen Zee Entertainment's senior sales team Rahul Sharma joining as Sr. VP - National Sales Head

BestMediaInfo Bureau | Delhi | March 5, 2014

(Left) Mona Jain and Rahul Sharma (Right)

In line with its plans to strengthen the senior sales team, Zee Entertainment Enterprises Limited (ZEEL) today announced the appointment of Mona Jain as EVP - Cluster Head and Rahul Sharma as Sr. VP - National Sales Head. Both the appointments are with effect from today.

Ashish Sehgal, Chief Sales Officer, ZEEL, said, “We are extremely happy to have two media stalwarts join us. Mona brings with her an immense experience and understanding of the industry. She has been instrumental in key media launches and her knowledge will be really valuable in reinforcing our relationship with agencies and clients. Mona will play a key role in developing brand solutions, setting up a business model for geo-targeting and agency relationship management. She will also head the North region leading the Business Development team, new initiatives and niche channels.”

“Rahul comes with a digital background, which will add a new dimension in selling traditional media. His proven skills in establishing start-up operations and successful launch of channel brands will play an integral role in helping the company achieve its business objectives,” Sehgal added.

Jain has been a media professional for more than 20 years. Over the years, she has worked with ZenithOptimedia, Cheil Communications, GSK, FCB Ulka, Mudra Communications, Contract Advertising and HTA. In her last stint, she was CEO of Vivaki Exchange.

Jain said of her new role, “I am extremely pleased to be stepping into this position. ZEE looks poised for huge growth and it will be very exciting to be a part of this journey.”

Sharma comes with an experience of over 20 years in Media & FMCG and has worked with INX News, NDTV Imagine, Star India, MTV Networks, BBC Worldwide India, ABP, GE Lighting India and Nestle India. Prior to joining ZEEL, he was working with Ibibo Web as President-Ibibo Ads.

Sharma said, “I have been a part of television and it's homecoming to me. I am excited to join ZEE and be a part of the biggest television network.”

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