GEC Watch: Weekday shows hit by ICC T20; Khatron Ke Khiladi opens at 7.6 TVM

GECs bailed out by Holi programming in Week 12 where Life OK's Holi event garnered maximum viewership

BestMediaInfo Bureau | Delhi | March 28, 2014

Hindi general entertainment channels were badly hit by ICC World T20 in Week 12 of TAM 2014 where all the top 10 weekday shows witnessed drop in their viewership. However, Holi programming emerged as a saviour for all the channels. Among Holi events on the GECs, Life OK garnered maximum 5.4 TVM. Zee TV's Holi event fetched 5.1 TVM followed by SAB TV's Holi programming that garnered 4.4 TVM. Star Plus' Holi event on Sunday garnered 3.2 TVM.

The week also saw the launch of Colors' flagship property 'Fear Factor – Khatron Ke Khiladi' that opened at 7.6 TVM and was the second most watched weekend show after 'Comedy Nights with Kapil'. Another new launch of the week was season 2 of 'Welcome' on Life OK that launched at 2 TVM and averaged at 1.4 TVM over the week.

'Satyamev Jayate' on Star Plus garnered 5.7 TVM in its third week among CS 4+ across all India (last week 6.7 TVM). The telecast of Mirchi Music Awards yielded 3.3 TVM for Colors.

According to TVT data sourced from TAM subscribers for Week 12 of TAM 2014 (March 16 – March 22) CS 4+, HSM markets, Star Plus dominated weekday programming with six shows followed by Zee TV with three shows in the top 10. SAB and Colors had one show each.

Weekday toppers (all data in TVM, 000000's)

Diya Aur Baati Hum on Star Plus lost some eyeballs but remained at the top with 10.2 TVM this week (last week 12.4 TVM).

Star Plus' Saathiya shared the top position with Diya Aur Baati again this week. The show fetched an average viewership of 10.2 TVM (last week 12.4).

Jodha Akbar on Zee TV retained its No. 3 slot. The show fetched an average viewership of 9.1 TVM (last week 10.7 TVM).

SAB's Taarak Mehta ka Ooltah Chashma climbed one position to No. 4 despite a slight drop in its viewership. The show garnered 7.3 TVM against last week's 7.8 TVM.

Yeh Rishta Kya Kehlata Hai on Star Plus dropped to No. 5 position with an average viewership of 6.8 TVM (last week 8.4 TVM).

Veera on Star Plus rose to No. 6 with an average viewership of 5.9 TVM (last week 6.2 TVM).

Star Plus' epic series, Mahabharat, held No. 7 position this week. It garnered 5.5 TVM this week (last week 6.3 TVM).

Pyaar Ka Dard Hai on Star Plus was at No. 8 with an average viewership of 5.5 TVM (last week 6.1 TVM).

Zee TV's Sapne Suhane Ladakpan Ke garnered an average viewership of 5.5 TVM (last week 5.9 TVM).

Do Dil Bandhe Ek Dori Se on Zee TV and Sasural Simar Ka on Colors jointly held No. 10 position with an average viewership of 5.4 TVM.

Weekend toppers

Comedy Night with Kapil on Colors topped the weekend chart with 8.2 TVM in Week 12 (last week 7.8).

Colors' flagship show Fear Factor – Khatron Ke Khiladi opened at 7.6 TVM.

Dance India Dance L'il Masters Season 3 on Zee TV dropped to 6.7 TVM this week (last week 8.6TVM).

Satyamev Jayate on Star Plus garnered 5.7 TVM in its third week among CS 4+ across all India (last week 6.7 TVM).

Sony's crime series, CID, fetched 4.2 TVM against last week's 4.5 TVM.

Sony's second crime show, Crime Patrol, garnered 3.5 TVM (last week 3.6).

Fear Files on Zee TV fetched 3.1 TVM against last week's 3.6 TVM.

Life OK's Shapath recorded 2.8 TVM (last week 3.2).

Hatim on Life OK fetched 2.5 TVM (last week 2.8).

Boogie Woogie on Sony dropped to 1.7 TVM (last week 2.0).

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

Also read: GEC Watch: Life OK clocks its best ever ratings

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