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CNN-IBN & IBN7 launch ‘MP ka Report Card’

The show is aimed at enabling viewers to know your leaders better prior to General Election 2014

BestMediaInfo Bureau | Delhi | March 18, 2014

CNN-IBN-IBN7

With almost 8,000 candidates from over 1,400 political parties, 814 million eligible voters, and a nine-phase electioneering, India’s 16th General Election is going to be the largest electoral exercise that the world has ever witnessed. The big question: Who should we vote for?

To help voters make up their minds, CNN-IBN and IBN7, in partnership with ADR, have come up with a unique initiative called ‘MP Ka Report Card’, a special survey-based news segment that will educate the voters about their leaders and help them taking informed decisions.

Starting March 18, this special high-frequency segment will cover the work done by our MPs, their successes and failures. The survey will cover around 250,000 people in 530 constituencies, making it the largest such survey ever undertaken. The show will air Monday to Friday, throughout the day.

Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN-Lokmat, said, “The common man can make or break a government. As a news network, it’s our responsibility to educate our voters and keep them informed about the leaders they are going to vote for. With MP’s Report Card, we want to enable voters to truly understand the performance of their current MPs and take decisions accordingly.”

Info@BestMediaInfo.com

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