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Big FM is ‘FM Radio Partner in India’ for ICC World T20 Bangladesh 2014

Lines up series of exclusive offerings and contests for listeners for the 22 days of the tournament

BestMediaInfo Bureau | Mumbai | March 7, 2014

Big_FM92.7 Big FM is the ‘Official FM Radio Partner in India’ for the ICC World Twenty20 Bangladesh 2014 cricket tournament. The association marks the beginning of a series of exclusive offerings that kick-started with the unveiling of the trophy in Bangalore and next in Mumbai.

Last week, the RBNL-owned FM network unveiled the trophy through an exclusive display at its studio in Bangalore. The trophy was unveiled at the hands of actress Ragini Dwivedi and cricket commentator Chandramouli Kanavi. In Mumbai, the network will conduct a special pre-tournament contest across 45 stations to select five lucky winners who get an opportunity to travel to Mumbai and be part of the unveiling. The trophy will be displayed in Mumbai on Saturday, March 8.

As the Official FM Radio Partner in India for the tournament, which will take place from March 16 to April 6 in Mirpur, Chittagong and Sylhet, Big FM will offer listeners a line-up of engaging entertainment around the cricket extravaganza. Special coverage and expert opinion during the course of the tournament will include a match review and preview segment for listeners. Through the 22 days of the tournament, Big FM will invite a film celebrity for every match who will be the ‘Match ka Star’, where he/she will talk about the day’s match and love for the sport. In addition, the radio station will also present exclusive, regular and detailed updates on team composition, key players, match trivia and score updates

The network will also conduct a thrilling MEGA competition centered on the India-Pakistan match. Listeners will be able to participate in the contest on morning shows where RJs will test a participant’s knowledge on the matches between the two teams. Lucky winners stand to win an opportunity to watch the India-Pakistan match in Bangladesh. Big FM will air the contest across 45 stations. Along with promotions on-air and on the digital medium, the radio network will also conduct special gully cricket tournaments across the country. 

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