MEC appoints Sidhraj Shah as Head of Brand Activation

Shah moves from Wizcraft. He has had prior stints at O&M, SSC&B Lintas and Bates 141

BestMediaInfoBureau | Mumbai | February 21, 2014

MEC has announced the appointment of Sidhraj Shah as Head of Brand Activation. His mandate is to deliver innovative consumer experiences and to expand MEC's brand engagement and implementation services.

Shah's last assignment was at Wizcraft as Deputy General Manager. He will report to T Gangadhar, Managing Director, MEC, and to Dalveer Singh, Head - Experiential Marketing, APAC, GroupM's experiential marketing unit.

Gangadhar said, "We are pleased to have Sidhraj on board. His proven track record of helming award winning campaigns will be a definite asset to MEC and to our clients. Integrated marketing communications is at the core of MEC and I am confident Sidhraj's experience will further improve the quality of our product.”

With prior stints at O&M, SSC&B Lintas and Bates 141, Shah has conceived and executed ground-breaking campaigns for clients such as McDonald's, Standard Chartered, Virgin Mobile, Siemens, MTV and MiD-Day. He has successfully executed activation programmes that have become case studies within the industry, such as India's 1st Pogo Flash Mob activation for McDonald's, the RFID Tech innovation for Siemens Data Tracking at Elecrama (2012), and India's largest 3D art-style facade for MCHI Exhibition (2013).

Shah said, “I am very excited with this opportunity to be working with MEC. My aim will be to continue to deliver noteworthy and unique propositions for our clients and consumers alike.”

Dalveer Singh added, “We set our sight at the highest level when looking for a new leader at MEC and I am pleased to say we have achieved our objective. We wanted a very high caliber person with a proven track record combined with fresh thinking and have the drive to do the unusual. I am personally very excited and welcome him to the family.”

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