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Mirchi to partner of Hockey India League

The radio station will recreate the on-ground excitement of the tournament on-air for its listeners

BestMediaInfo Bureau | Delhi | January 22, 2014

Radio_Mirchi1Radio Mirchi has been roped in as the official radio partner for the Hero Hockey India League 2014. The station will recreate the on-ground excitement of the tournament on-air exclusively for its listeners.

As one of the key partners of HHIL, the station will provide listeners with exclusive opportunities all through the tournament. Listeners can look forward to connecting with their favourite players; catch all the excitement, live analyses, and interviews with the players on pre-game, post-game and intermission reports.

That’s not all: keep listening to the station to win free passes for the tournament.

Announcing the partnership, Vivek Modi, VP & Cluster Head North, at Radio Mirchi, said, “It is the perfect platform to nurture budding talent which in turn will help us enhance our overall standard of the sport. Radio Mirchi is a sunshine brand and hence we associated with HIL. Being the most vibrant youth brand of the country, we shall be effective in spreading the buzz about HIL.”

The inaugural Hero Hockey India League will be held from January 25, 2014 to February 23, 2014, involving six teams: Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians and Ranchi Rhinos. They will compete in the inaugural season at six venues – Delhi, Mumbai, Punjab, Ranchi, Uttar Pradesh and Odisha.

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