BBC Worldwide India appoints Akhauri Sinha as COO, Content & Production

Based in Mumbai, Akhauri will report to Myleeta Aga, SVP and General Manager India and Content Head for Asia

BestMediaInfo Bureau | Mumbai | January 21, 2013

BBC Worldwide India has appointed Akhauri Sinha as the COO of Content and Production. Based in Mumbai, Akhauri will report to Myleeta Aga, SVP and General Manager India and Content Head for Asia, and will oversee BBC Worldwide's production business in the country.

Akhauri will head the production of BBC Worldwide formats and local originally developed concepts in both fiction and non-fiction genres, for the Indian market. He is also tasked to formulate and implement local development strategies to maximise commissioning opportunities within the territory.

Akhauri joins BBC Worldwide from Moving Picture Company (MPC) in Bangalore where he headed the India studio for the global visual effects giant. Prior to that, Akhauri worked with Nimbus and UTV, managing the film entertainment division and business development, respectively.

“I am very pleased to have Akhauri join the BBC Worldwide family”, said Myleeta Aga. “Akhauri has a wealth of knowledge and experience in the media industry and has managed major production and other media businesses. With him working closely with our team on the ground, I am confident that BBC Worldwide in India will continue to produce quality formats and local productions that will appeal to our growing audience.”

Last month, BBC Worldwide India was recognised at the 2013 Asian Television Awards when Disney Q Family Mastermind (India) was awarded with the Best Game/Quiz Programme. The format was adapted from the classic BBC format, Mastermind, which was revised to include families as participants. It airs on Disney Channel India.

The sixth and latest season of the Hindi version of Dancing with the Stars, Jhalak Dikhhla Jaa, which aired on Colors, achieved its best audience figures to date - the grand finale, on 14th September 2013, pushed the show to the top of weekend programming nearly doubling the ratings from 2012.  There is also a regional Bengali version of the show.

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