To debut as lead protagonist; Anurag Kashyap is Creative Director
BestMediaInfo Bureau | Mumbai | June 6, 2013
In a move to personify magic on the small screen, Sony Entertainment Television has announced the debut of the living legend of Indian cinema, Amitabh Bachchan, as an actor for the first time in a fiction series. He will play the lead protagonist in a finite fiction series that will go on air this year on SET. The show will be co-produced by his production company, Saraswati Creations, in collaboration with Endemol India.
Helming the show will be ace filmmaker Anurag Kashyap as Creative Director. He will lend a special creative language to showcase Bachchan’s supreme talent. Working with the legendary actor, SET will once again reinvent the television space in India by giving the small screen a first-of-its-kind finite fiction series showcasing an explosive combination of the finest industry talents ever.
Man Jit Singh, CEO, Multi Screen Media, said, “Sony has always been instrumental in innovating and creating numerous milestones for the Indian entertainment industry. It has been our constant endeavour to create clutter-breaking and novel content for our viewers and each show that we have launched reiterates our philosophy. In keeping with this, we are pleased to announce another unique association with Mr Amitabh Bachchan which will further strengthen our relationship with him and take his phenomenal talent into Indian homes by putting him in the lead role in a television fiction show. This finite fiction show is bound to reinvent the television space.”
An enthusiastic Bachchan said, “I am delighted to be a part of this venture.”
Deepak Dhar, MD and CEO, Endemol India, commented, “Changing the level of the game once again, Endemol India in collaboration with Saraswati Creations introduces for the first time on television Mr Amitabh Bachchan in what is sure to be an epic fiction show. An amalgamation of an ingenious original script, great production values, the inimitable style of Anurag Kashyap and the stupendous talent and persona of Mr Bachchan. This finite fiction series is sure to be blockbuster television! This show is yet another initiative by Endemol in its ongoing endeavour towards creating endearing and innovative programming for Indian television audiences.”
“Working with Mr Bachchan is every director’s dream! When Endemol approached me with the concept and the novel idea of launching Mr Bachchan for the first time in an original fictional series on television, I jumped at the opportunity. This series will change the way India sees television and will open the doors for a new genre in television entertainment” said Anurag Kashyap.