Wins the account after a multi-agency pitch that saw the participation of several creative agencies from India
BestMediaInfo Bureau | Delhi | May 14, 2013
Ogilvy India's Mumbai office has won the creative duties for the retail giant ‘Home Centre’ in Middle East and North Africa. This was a result of a multi-agency pitch that saw the participation of several creative agencies from India.
Earlier the creative duties were handled by a local agency in the UAE.
Navin Talreja, President O&M Mumbai & Kolkata, said, “We are delighted to have won the mandate to partner with Home Centre for the MENA region. This is a significant addition to our roster of international businesses and work that we do for Global Markets from Ogilvy Mumbai. Coming on the back of our global recognition as ‘Most Effective Agency Office Globally’ in the 2012 Effie Effectiveness Index, this truly fuels our ambition to become the agency office for the world.”
Sumanto Chattopadhyay, Executive Creative Director South Asia added, “It's both challenging and exciting to play outside one's home ground. That's the opportunity that Home Centre offers us. Working on the pitch made us realize that client and agency are on the same wavelength in terms of pushing for communication that breaks new ground. I look forward to a long and fruitful association.”
O&M will be working towards building a strong brand with a global voice that cuts across all markets in the Middle East and North Africa region. This will require O&M to develop a 360 degree brand campaign.
Rohit Bhatia , DGM Brand & Marketing, Home Centre commented, “Ogilvy is the name behind some of the most memorable ad campaigns for brands across diverse categories. Post reviewing their work they seemed to best understand our current business needs and were therefore our preferred choice. We are happy to have them on board and look forward in creating some great work together.”
Since 1995 Home Centre has been in the business of transforming ‘houses’ into ‘homes’. What started with a single store in Sharjah, UAE, is today the region’s preferred home shopping destination committed to delivering outstanding value, continuous innovation and exceptional customer experience.
A leading home retailer in the MENA region and India, Home Centre offers an extensive and impressive range of furniture, furnishings, home accessories, bed & bath range, kitchenware and gifting ideas to a wide spectrum of audience. With a wide network of over 80 stores Home Centre occupies more than 3 million sq. ft. of retail space. In 2013-14 the business is foraying into newer markets in the Levant region, North Africa and CIS countries. The brand is also planning to open 10 to 12 new stores, within the same period.
Reinstating the brand’s position in the region, Home Centre has ranked 21st among top brands in the Middle East, in the 2012 Global Brand Simplicity Index. Home Centre has also been conferred the Superbrand status for three years in a row in the UAE (2010-12), Kuwait (2010) and recently in Jordan (2012) as well.