Madison Media wins media duties for Maxx Mobiles

The account size is estimated at Rs 30 crore. The business will be handled by Madison Media Sigma in Mumbai. The incumbent agency on the account was MPG

BestMediaInfo Bureau | Delhi | May 14, 2013

Madison Media has won the media duties for Maxx Mobiles. The account will be handled by Madison Media Sigma in Mumbai. According to industry estimates, the account size is pegged at around Rs30 crore. The incumbent agency on the account was MPG.

Maxx Mobile is a leading provider of mobile handsets and accessories, having entered the market in 2004 and has rapidly gained market share. Over last two years it sold about 10 million handsets in India and is now all set to offer a range of smartphones especially created to meet the needs of Indian users.

Madison Media has been on an account winning spree, having recently won a host of new businesses including McCain Foods, Ruchi Soya, Max India's corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

Vanita Keswani, COO, Madison Media Sigma, said, “We are delighted to add Maxx Mobiles to our roster of clients and are looking forward to a long and mutually beneficial partnership.”

Ajjay Agarawal, Managing Director, Maxx Mobiles, commented, “We were looking to partner one of India's top agencies to help us in our mission to make Maxx Mobiles one of the leading handset brands in the country. We found Madison, with a rich expertise in media, as the ideal choice and are sure they will add tremendous value in our efforts.”

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