Known for his digital expertise, Kathuria will lead the way on global digital strategies for the agency across regions
BestMediaInfo Bureau | Delhi | December 18, 2013
Vik Kathuria, currently Managing Partner, EVP, Digital Investments and Trading for MediaCom US, has been promoted to the newly created role of Global Head of Digital Investment at MediaCom Worldwide.
Kathuria will work alongside Global Chief Investment Officer Dominic Guba to ensure that clients' returns on digital investments are grown across every region. He will also work closely with the global investment leadership and each local head of investment to establish best practice across all digital trading platforms and ensure that all teams have access to the very latest market information.
Kathuria will continue to work closely with both the GroupM Digital Investment and WPP Corporate Development teams. Additionally, he will lead and maintain relationships with all global publishers, and support and drive multi-market client negotiations.
The appointment has been made in line with the agencyâs goal to ensure that all MediaCom clients have access to best-in-class digital investment strategies and partners globally.
Kathuria joined MediaCom in 2008, working for clients such as Warner Bros, Dell, Shell, Revlon, Audi, Volkswagen and Subway. Prior to this, he was Senior VP of Digital Media for OMD, and served in senior global marketing positions at Citigroup (in New York) and PepsiCo (APAC/EMEA).
A highly regarded expert throughout the industry, Kathuria was recently named an Agency Innovator by Internationalist Magazine as well as being cited as one of the most Intriguing People of 2013 by Cynopsis. He will continue to hold his digital investment management responsibilities on behalf of US clients.
âVikâs experience of building and developing strategic partnerships and acquisitions both locally and globally for MediaCom US and GroupM makes him the perfect choice for this new and exciting role within the MediaCom global network,â said Guba. âHis knowledge, understanding and relationships with media and technology companies is second to none, and we are confident that these relationships will continue to ensure that MediaComâs global digital offering is industry leading.â
Kathuria said, âIâm really excited about the opportunitiesÂÂ that my new role offers. MediaCom is increasingly investing in global partnerships with digital media companies and Iâm looking forward to driving our desire to port and scale best in class digital investment capabilities and learnings globally, to bring additional value for our clients.â