India wins one Grand Midas and 4 Gold at 2013 Midas Awards
JWT Mumbai wins a Grand Midas and a Gold medl. M&C Saatchi scoops up 3 Gold medals. All the medals were won for Aditya Birla Group's brands including Birla Sun Life and Aditya Birla Money
BestMediaInfo Bureau | Delhi | December 19, 2013
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All the five shortlisted entries from India for the 2013 Midas Awards World's Best Financial Advertising were converted into medals comprising one Grand Midas and four Gold Midas. All the five awards are won by Aditya Birla Group's brands including Birla Sun Life and Aditya Birla Money.
JWT Mumbai picked two medals including the coveted Grand Midas along with a Gold. The agency won the Grand Midas for its Death Track campaign done for Birla Sun Life Insurance under Public Service category. It won a Gold for Even Gods Can Feel Insecure done for Birla Sun Life Wealth With Protection Solutions.
M&C Saatchi Direct & Digital Communications bagged three Gold Midas in Direct Mail/Collateral category for Birla Sun Life products and Aditya Birla Money. It won a Gold for its Karva Chauth campaign for Birla Sun Life Insurance. Its Laxmi Papad campaign for Birla Sun Life Mutual Fund and Hastakshar Mudra campaign for Aditya Birla Money were the Gold winners.
| Agency |
Brand |
Campaign |
Category |
Medal |
| JWT Mumbai |
Birla Sun Life Insurance |
Death Track |
Public Service |
Grand Midas |
| JWT Mumbai |
Birla Sun Life Wealth With Protection Solutions |
Even Gods Can Feel Insecure |
Insurance |
Gold |
| M&C Saatchi Direct & Digital Communications |
Birla Sun Life Insurance |
Karva Chauth |
Direct Mail/Collateral |
Gold |
| M&C Saatchi Direct & Digital Communications |
Aditya Birla Money |
Hastakshar Mudra |
Direct Mail/Collateral |
Gold |
| M&C Saatchi Direct & Digital Communications |
Birla Sun Life Mutual Fund |
Laxmi Papad |
Direct Mail/Collateral |
Gold |
The Midas Grand Jury of 30 international client and agency leaders from financial creative and marketing disciplines, including nine judges participating in a live session in New York, selected the winners from entries submitted from 21 countries.
To view the complete Midas Awards winners, visit http://www.midasawards.com/winners/2013/
Founded in 2001, the Midas Awards is the only competition to recognise excellence in financial advertising and marketing on a global scale, honouring the World's Best Financial Advertising in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting. The competition invites entries in four specific category groups: Products & Services, Craft, Use of Medium, and Use of Discipline.
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